The Thought Incubator from Dubai Studio City
Expert discussions on cutting-edge topics put together by Dubai Studio City at CABSAT will cover:
Impact of technology in shaping the media landscape:
Date: 28 February 2012
Time: 14:00- 15:00
Moderator: Mr. Hassan Ghoul Managing Director of MediaNet FZ-LLC
Speakers:
- Etisalat: Rashed Majed Alabbar (VP-Home Product Marketing)
- Sony Productions: Awad Mousa (Head of Content Creation Marketing )
- Harris Corporation: Mr. Said Bacho (VP Middle East and South Asia)
- MBC Group: Mr. Nick Barratt (Senior Broadcast Manager)
Discussion points:
- Technology advances have allowed Media organizations to create and manage content more efficiently using Digital workflows, and to distribute content using multiple delivery platforms targeted to multi-screens. How far has the Middle East region benefited from these advances and what is hampering their implementation?
- Has the adoption of High Definition Television by the Media Organizations matched the consumer demand for this technology in the Middle East region? What are the main obstacles and challenges that these organizations are facing in the deployment of HD TV?
- Is the demand for 3D TV growing in the region in the short to medium term? Are the Media Organizations meeting this demand?
Need for audience measurement systems in the region
Date: 28 February 2012
Time: 15:15- 16:15
Moderator: Mamoon Sabeih, Managing Director, APCO Worldwide
Speakers:
- AD Media: Christopher O'Hearn Broadcast (Projects Manager)
- Al Aan TV: Hossein Jalali (Head of Online)
- Oliver Wyman: Jeff Youssef (Associated Partner)
Discussion points:
- Lack of audience measurement data on TV in the region, alternatives ways started by Broadcasters to engage with the audience
- Presentation of the Al Aan case study
- People meter project updates: what the Media and Telecom Companies are doing to fill in this gap
- Point of view of the telecom operators and what can be done in terms of audience measurements in spite of the new technology (IPTV)
