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Read Press releases of CABSAT MENA 2009
CABSAT MENA Knowledge Exchange
CABSAT MENA Broadcasting Conference
"Going HD – Business Plans and Technology Options"
3 – 5 March, Dubai International Convention and Exhibition Centre
Implementing HDTV services is increasingly receiving attention from forward looking broadcasters. One of the drivers for this renewed interest is the maturing of the MPEG-4 AVC compression technology and availability of products using this technology. The second driver is the growing market demand from the consumers, catalysed by easier availability of large screen displays at relatively affordable prices. Both these factors are combining together to move the industry in meeting the market requirement.
At this juncture it is difficult to believe that any broadcasters would go in for SD-only content delivery while considering digital transition. In fact, the negative effects of legacy issues five years down the road will force all new digital entrants to seriously consider going straight to HD services. There are, of course, other implications, for example, in spectrum and delivery platform areas.
In parallel, there is also increased awareness on digital implementation issues and business plans for digital TV and mobile broadcasting services. Broadcasters are on the look-out for the magic mix of delivery platforms and applications that could propel these new broadcasting services. A balanced mix of platforms and reliable revenue streams is what the broadcasters need.
The CABSAT 2009 Broadcasting Conference will address several issues that need to be addressed in the decision making process on going digital TV and HDTV. It aims to provide the participants with the requisite information and real-life experiences in these areas, both from inside of the Middle-East and from other parts of the world. This regional event will offer support for the broadcasters in commencing their preparations for taking up SD and high definition services, providing in depth understanding of the technology usage and business prospects. The conference will provide a platform for broadcasters and other industry players to exchange views and experiences on launching HD services.
Day 1: Tuesday, 3 March
| 11:00 pm – 11:45 pm | Registration |
| 12:00 pm – 12:30 pm | Opening & Keynote Address Keynote Address : The melting ice cube: Analogue business in the Digital World By Edward Borgerding CEO, Abu Dhabi Media Company |
| 12:30 pm – 2:00 pm | Session 1 : Technologies for Digital TV Broadcasting This session addresses the modern technologies that are required for making delivery of SD and HDTV services more efficiently and cost effectively. Digital broadcasting is driven by its strength in providing content, services and value adds. And technology developments play a major role in this. Topics:
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| 2:00 pm – 2:30 pm | Sponsored Session by UK Trade & Investment
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| 2:30 pm – 3:30 pm | Lunch sponsored by UK Trade & Investment |
| 3:30 pm – 5:00 pm | Session 2 : Technologies for Content Production This session addresses all important aspects of HDTV and SD programme production technology employed in the studios and outdoor. It addresses technical, workflow and financial aspects of setting up such facilities and generating multi-platform content, customised content and management Topics:
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| 5:00 pm | Day 1 Concludes |
Day 2: Wednesday, 4 March
| 11:00 am – 11:25 am | Registration |
| 11:30 am – 1:30 pm | Session 3 : TV Business – How to go about it in the Middle East Effective business plans are a basic requirement in the digital TV equation. This session deals with the business aspects of setting up SD and HDTV services by terrestrial broadcasting and through the satellite, focusing on the environment obtained in the Middle East. It explores the revenue streams, audience acceptance, technology infrastructure, content issues, need for HDTV services and the market place for sustained survival of digital TV broadcasters in the region. Topics:
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| 1:30 pm – 2:30 pm | Refreshment break |
| 2:30 pm – 3:30 pm | CTO Round Table – Panel Discussion Topic: Technology Uptake in Challenging Times
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| 3:30 pm | Day 2 Concludes |
Day 3: Thursday, 5 March
| 11:00 pm – 11:25 pm | Registration |
| 11:30 pm – 1:30 pm | Session 4 : Strategies for Mobile Broadcasting Mobile broadcasting is the way to the future for the traditional broadcasters, even for other industry players. This session provides updates on mobile broadcasting, providing mobile multimedia services to audiences and developing new business strategies for successful implementation. Topics:
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| 1:30 pm – 3:30pm | Session 5 & Closing Remarks : Adding value to digital services This session addresses the implementation aspects of enhancements that add value to digital TV and HDTV services. It outlines how higher quality audio and attractive value added services can be realised. Digital TV broadcasting is driven by its core strength in providing richer content and more services. Topics:
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| 3:00 pm | Day 3 Concludes |
*Information correct at the time of publication. Details maybe subject to change without prior notice
On-site Conference registration fees: AED 120. Kindly proceed to Organiser's office Hall 1 to pay & register
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