Over the last two years e-sports has moved to becoming a global phenomenon, in part driven by a number of broadcasters. Taking the sport from its online origins to a TV format, has catapulted the genre into the mainstream, earning its reputation as the world’s fastest-growing sport. In 2018, there are expected to be 380 million people around the world watching e-sports content, up 13.5 per cent from 2017. Market researcher Newzoo estimates that e-sports will become a $1.5 billion to $2.5 billion business by 2020.
With money pouring into e-sports and viewership numbers climbing, a growing range of companies and media are trying to understand the phenomenon and how they can hop aboard in order to connect with a highly desirable millennial fan base.