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Monetising the Next Big Thing

Over the last two years Esports has moved to becoming a global phenomenon, in part driven by a number of broadcasters. Taking the sport from its online origins to a TV format, has catapulted the genre into the mainstream, earning its reputation as the world’s fastest-growing sport. In 2018, there are expected to be 380 million people around the world watching Esports content, up 13.5 per cent from 2017. Market researcher Newzoo estimates that Esports will become a $1.5 billion to $2.5 billion business by 2020.

With money pouring into Esports and viewership numbers climbing, a growing range of companies and media are trying to understand the phenomenon and how they can hop aboard in order to connect with a highly desirable millennial fan base.

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View Esports Congress Agenda


Launched at CABSAT 2019, the Esports Congress will once again provide Broadcasters, Advertising & Marketing Agencies, Premium Brands & Game Developers a tremendous opportunity to understand, learn and adapt these bite-sized formats

CABSAT will be launching this new sector providing an opportunity to showcase and understand monetisation models. An invite-only networking event for high-level executives to create a marketplace for Esports deals to happen featuring a conference with panels and keynotes designed to debate and educate newcomers about how Esports work. Most importantly, you’ll gain insights, celebrate success, and find unexpected opportunities to accelerate your business.

Join the Discussion. Join the Community.


What is Esports?

Esports refers to organized competitive video gaming among professional players. The most common video game genres associated with Esports are real-time strategy (RTS), first-person shooter (FPS), fighting and multiplayer online battle arena (MOBA). Popular games for Esports include League of Legends, Dota 2, Counter-Strike: Global Offensive, Call of Duty, Overwatch, PlayerUnknown's Battlegrounds, Fortnite Battle Royale, and StarCraft II.

The audience can watch the event by either visiting the arena live or online through gaming broadcasters. By 2019, it is estimated that 427 million people worldwide will be watching some form of Esports. Conglomerates such as, Disney, ESPN, ABC, Nielsen, and more are signing deals to secure broadcast rights to Esports tournaments.

Why Exhibit

Meet key stakeholders

Meet key stakeholders

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Meet key stakeholders and make high-level connections with potential clients across the Esports ecosystem

Get high-level access

Get high-level access

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Get high-level access to the biggest Esports buyers and understand how to profit from this rapidly growing phenomenon

Get maximum exposure

Get maximum exposure

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Get maximum exposure and dominate the show using any of our effective sponsorship options and exhibit packages

Learn from key executives

Learn from key executives

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Learn from key executives who are growing their businesses by leveraging the passionate global audience that Esports delivers

Who will Attend

Game Developers and Publishers
Government Regulators and Bodies
Private Equity Firms
Venture Capitalists

Angel Investors
Major League Organisers
Infrastructure Players
Stadium and Arena Owners

Esports Teams
Esports Associations
Endemic Brands
Non-Endemic Brands

Why Attend

For Financial Investors, VCs and PE Firms

Understand the financial fundamentals underpinning the Esports market so that you can begin to build an investment strategy

For Infrastructure, Stadium and Venue Operators

Effectively plan and execute world-class Esports tournaments in Middle East, South Asia and Africa, Build your network with decision makers from game developers and Esports leagues

For Game Developers and League Organisers

Meet with regional government regulators, enhance your business strategy, and most importantly meet senior decision makers from brands who are looking to invest

For Non-Endemic Brands

Hear from active non-endemic brands, position your brand effectively, develop your short vs long term strategy, and learn how to maximise your marketing ROI


Learn everything you need to know about the Esports value chain and network through our strategic pre-arranged 1 to 1 business meetings programme


  • CABSAT is such an important place to meet people in the region and see the latest technology from around the world.
    Paul Atkinson
    Product Specialist, Canon
  • The event brings together the entire satellite, entertainment and media community in Dubai annually & we will continue to be a part of the show in future.
    Richard Carden
    Senior VP of Sales & Marketing, SpeedCast
  • Each person in at Content Marketplace and in the global community has a passion around this ‘thing’… and this thing is a piece of great CONTENT
    Ashish Sheth
    Ex-Manger Enterprise Solutions, Netflix
  • Being at CABSAT is a great opportunity to meet new and existing customers and best way to showcase our latest features and products to the Middle East and Africa markets.
  • An extremely enlightening and informative experience where all the best practices and technologies of the industry are combined into one venue.
    Nile Radio Productions
  • This is my first time exhibiting at CABSAT and it has been the best show I have ever been to. We’ve attended many shows in Europe and US and this by far is the best of them. I encourage everyone to definitely come and attend the Event.
    Senad Galijasevic
    CEO, Senna Ltd.
  • A really cool event! As a director, I have to keep myself updated on new tech & innovations in our industry and that’s why decide to visit CABSAT every year. Very impressive event and I’m definitely coming back in 2020.
    Yaser Hussein
    MD, Media House
  • I’ve always had a positive experience at CABSAT! bought some fantastic audio/video equipments in 2019 and I’m looking forward to the next edition as I’m starting my own channel and would be especially looking to buy some new digital media, audio, video & transmission products.
    Shahnawaz Ameet
    Production Manager, Awaz Television Network
  • I attend CABSAT mainly to network, no other event in the region comes close to it in terms of the scale of networking and media innovation showcase.
    Muhammad Bilal Zafar
    Publisher, Jang Group
  • Quite a busy and buzzing event! Checked out some great film-making equipment and hope to see more of them next year. Can’t wait to be back in CABSAT 2020.
    Nouman Javaid
    CEO, Nouman Javaid Films
  • We were happy to see so many different visitors from around the world at the show. We generated a lot of leads and if we close one partnership it justifies our participation
    Jean-Michel Seigneur
    MD, Vectracom

Don't miss out

26 – 28 October 2020  |  Dubai World Trade Centre

Register to Visit Enquire to Exhibit

Content Congress Platinum Sponsor

  • gracenote-logo-989898-nielsen-2017


Registrations Sponsor

  • Arabsat


Supporting Partners

  • Dubai Studio City
  • Twofour54

Contentscape Strategic Partner


Esports Congress In-cooperation with

  • ESME

Imagescape In partnership with

  • AMT

CABSAT Live Partner

  • SmartDigitalLogo-white


Official Media Partners

  • BroadcastPro
  • SatellitePro

Supporting Associations

  • GVF
  • IABM
  • WTA
  • ASBU

Official Publication

  • Digital Studio

Official Airline Partner

  • Emirates

Official Publisher

  • ITP Customer Publishing


Official Courier Handler

  • DHL


Official Travel Partner

  • Alpha Destination Management


Organised By

  • DWTC