Over the last two years eSports has moved to becoming a global phenomenon, in part driven by a number of broadcasters. Taking the sport from its online origins to a TV format, has catapulted the genre into the mainstream, earning its reputation as the world’s fastest-growing sport. In 2018, there are expected to be 380 million people around the world watching eSports content, up 13.5 per cent from 2017. Market researcher Newzoo estimates that eSports will become a $1.5 billion to $2.5 billion business by 2020.
With money pouring into eSports and viewership numbers climbing, a growing range of companies and media are trying to understand the phenomenon and how they can hop aboard in order to connect with a highly desirable millennial fan base.