KEY TAKEAWAYS
AGENDA
21 May 2024
11:00
- 11:10
Opening Remarks by MC
11:10
– 11:30
Opening Keynote: What AI could mean for
the Middle East Media Industry
- The role of media and current challenges
- Tech trends shaping the industry – diversify, pivot, innovate
- Virtual production and audience of the future
11:30
– 12:00
Delving Deeper: Film Commissions on
Partnering and Collaborations
- How are film commissions re-shaping for a new era in film production?
- Film commissions staying on top of new media, AR/VR - Where is the audience?
- Decoding the opportunities of the media market
- Is there a sustainability report card on production?- The business of impact entertainment
12:00
– 12:20
Who is More Original: Human vs AI
- How will Generative AI change the entertainment industry
- AI disrupting media and entertainment - How do we process it?
- Understand the opportunities and limitations of AI
12:20
– 13:00
Panel: Crafting Expansive Universes in
Production
- Explore the creative use of emerging tech
- Now and the future of metaverse impacting production – film making for the unreal world
- Explore about authentic storytelling and algorithms
- How is AI changing fields of storytelling, dubbing and subtitling?
13:00
– 13:40
Mastermind Talks: BTS for Streaming in
the Middle East
- Challenges of fragmentation in an increasingly competitive marketplace
- Audience insights, AI and anthropology
13:40
– 14:20
Panel: Immersive Worlds, Box Office &
the Future of Theaters
- Reimaging the cinema experience and excelling the cinematic experience in the digital first world
- How films find its audience – understanding the value of customer data
- Big screens and beyond: Exploring the future of film distribution
14:20
- 14:50
Panel: Sound Investment - The Audio
Revolution
- Breaking down the engagement of higher reach, higher targeted ads and higher capability.
- Audience of 2030: Hear from our audio experts on their predictions for interactive and higher engagement
14:50
– 15:30
Panel: Newsrooms Existential Face-Off
- With AI takeover, how do newsrooms see revenue growth and profitability in the short to medium term?
- Is the digital revenue growth on track?
- Understanding the massive transformation that Generative AI promises to bring to content creation. What are the plans for print & digital media?
15:30
– 15:40
Closing Remarks by MC
22 May 2024
11:00
– 11:10
Opening Remarks by MC
11:10
– 11:30
Bollywood Spotlight: Learnings from
Across the Ocean
- The evolution of Indian cinema – taking cinema beyond the borders
- The big opportunity for OTT: Films & originals
- Deep dive into pan Indian productions
11:30
– 12:10
Panel: The Arab Box Office
- Discussing the significance of establishing productive partnerships locally and internationally
- Examining the pillars of global competitiveness for the Arabic film industry
- Innovations and latest practices in cinematography and production
12:10
– 12:50
Panel: Generation Interrupted: Curious
Learners. Global Thinkers
- Kid’s content has become critical in streaming space – dive into new market dynamics
- How is Gen Z & Gen Alpha creating their niche for the TV industry in various markets?
- What will children's TV look like by 2030? – Mapping out the future of what kids and tweens want from the media industry
12:50
– 13:10
Keynote: Investigating YouTube Kids
Takeover in the Arab World
13:10
– 13:50
How does the UAE Watch TV?
- By 2030, FAST is said to takeover subscription based models – How is MENA adopting this change?
- Secrets to the success of FAST – What’s next for SVOD & FAST?
- FAST & furious growth: Which model is sustainable and profitable across territories?
13:50
– 14:20
The Paradox of Choice: Fighting the
Subscription Fatigue and Building Loyalty
- The secrets of profitable subscription growth
- Tackling the burden of a choice and staying as a household name
14:20
– 15:00
Disrupting MENA's Sports Streaming
Initiatives – The Rings of Power
- Exploring the new disruptors in the sports media market?
- Finding the sweet spot between broadcast and monetization
- Examining models for sports on TV and multiple streaming platforms
15:00
– 15:40
Unleashing the Potential of Esports in
the Broadcast Industry
- Telling stories across film and games - Generating mass impact through gameplay
- Investigating the capability of e-sport driving the future of entertainment
- How is Middle East positioned for the next wave of esports takeover?
- How big is the esports market and what is its growth potential?
15:40
– 15:50
Closing Remarks by MC
