Content Congress

Shaping the Media Narrative: Where Insights Ignite Change

Content Congress will let you explore and provide insights into the changing media landscape and help you stay informed about the next era of television and video.

Here are some reasons why you should consider attending:

Learning and Knowledge: The conference sessions at congress will feature industry experts sharing their insights and expertise. By attending these sessions, you can expand your knowledge base, stay up-to-date on new and emerging trends, and gain a competitive edge over your competitors.

Networking: The congress provides an excellent platform to network with high-profile individuals from the global media community. You'll have the opportunity to connect with professionals who can offer valuable partnerships, collaborations, and business opportunities.

Exchange of Ideas: Engaging in discussions and debates around social and environmental responsibility in the media industry can help you broaden your perspective and gain insights into responsible business practices. These conversations can inspire you to make a positive impact and align your business with ethical principles.

Exclusive Access: By opting for the Premium Pass, you gain access to exclusive events and the networking lounge. These additional perks provide a more personalised and immersive experience, allowing you to have meaningful conversations, foster new relationships, and raise your profile within the industry.

Attending CABSAT with a Premium Pass offers a comprehensive package that combines knowledge, networking, and exclusive access. It's an opportunity to propel your business forward, stay ahead of the competition, and make valuable connections in the global media community.

KEY TAKEAWAYS

  • The Survival Game: Why Production Companies will need to think Tech to Survive & Get big
  • Hearing is Believing: Nailing the Podcast Production trend
  • Streaming Wars: Only Champions will survive
  • Digital Platforms: Scaling Audiences & Monetisation
  • Explosion in Growth of Gaming in MENA
  • Finding Funding for Content: Mission Possible!
  • Accelerating the future of Content: Virtual Production
  • The Future of Social Media is Disrupting: How IP Monetisation on social media is outshining traditional media

SPEAKERS

  • Amanda Turnbull
    Chief Executive Officer and Co-Founder, Rise Studios

  • Andrew Hill
    Director – Digital Entertainment, Etisalat by e&

  • Aravind Swaminathan
    Co-Founder, Calyx

  • Aref Abed
    Mobile Apps & Gaming Manager, mbc group

  • Ashok Namboodiri
    Chief Business Officer – International Business, Zee Network

  • Aus Alzubaidi
    Director of IT & Media Management, mbc group

  • Bashir Bashir
    Creative Director & Filmmaker

  • Bilal Dayani
    Chief Operating Officer, Eagle Films ME

  • Caroline Faraj
    VP, Editor-in-Chief, CNN Arabic

  • Catherine Mwangi
    Head of TV Production & Programming, Kenya Television Network

  • Crispin Dominic
    Founder, ACTION FILMZ PRODUCTIONS LLC

  • Darine Al Khatib
    VP - Film Production, Majid Al Futtaim

  • Dr. Adil Salih
    Head of News Gathering, Asharq News

  • Eugene Mbugu
    Film Producer & CEO, D&R Studios

  • Fagr Kassim Ali
    Director of Media Sector Development, Sharjah Media City

  • Farah Kreidieh
    Editor in Chief, Marie Claire Arabia

  • Fares Sayaegh
    CEO, ROYA Media Group

  • Farid Antoine
    Co-founder & Partner, 8zone Games

  • Grigory Lavrov
    VP Marketing, Local Brands & Franchise Management - CEE & MENAT, Warner Bros. Discovery

  • Hans Fraikin
    Commissioner, Abu Dhabi Film Commission

  • Heba Korayem
    Content Market & Distribution Specialist, H Consult

  • Jonas Michaelis
    Head of Operations - qibb, Techtriq GmbH

  • Karan Kabra
    Co-Founder, Reflexion AI Inc

  • Kevin Sebastian
    Head of Content and Partnerships, ITP Gaming

  • Lalit Vase
    Founder & CEO, Nasr eSports

  • Laura Buckwell
    Former News Anchor, Event Host & MC

  • Loubna Fawaz
    Head of Content- TV and Digital, CNBC Arabia

  • Maaz Sheikh
    CEO, Starzplay

  • Mai Elkhalifa
    Founder, All is Media

  • Majed Al Suwaidi
    SVP, Dubai Media City, Dubai Studio City, and Dubai Production City, TECOM Group

  • Manoj Mathew
    EVP & Territory Head - MENAPT, Zee Network

  • Mansi Oberoi
    Radio Host - Drive Time Presenter, Funasianetwork Big 106.2

  • Mariam Alserkal
    Founder, Triplets on Set

  • Marius Johansen
    Head of Content Operations, Curation & Programming (VOD), Shahid (MBC GROUP)

  • Mazen Laham
    Founder & Managing Director, Different Productions

  • Medhat Karam
    CEO, Shofha

  • Miguel Coutinho
    Head of Strategy, NDI

  • Mohamed Alenezi
    Head, Al Maha TV

  • Moon Baz
    Creator Partnerships Lead, Middle East, Africa and Turkey, Meta

  • Moustapha Bekheet
    Founder & CEO, Pan Arab Media

  • Nathalie Habib
    Co-Owner & Executive Producer, Blink Studios

  • Nick Grande
    Owner, mena tv

  • Nitin Narkhede
    Founder & CEO, The Ally

  • Obeida Danhach
    CEO, Mediaquest

  • Philipp Glänzel
    General Manager – CTO, Qvest

  • Saeed Al Janahi
    Director of Operations, Dubai Film & TV Commission

  • Saeed Al Nofeli
    Director, in5

  • Saeed Sharaf
    CEO, eSports Middle East

  • Safa Aburizik
    Head of Series, MBC Studios

  • Saliee Waly
    Founder & CEO, S Productions

AGENDA

21 May 2024

11:00 - 11:10
Opening Remarks by MC

11:10 – 11:30
Opening Keynote: What AI could mean for the Middle East Media Industry

  • The role of media and current challenges
  • Tech trends shaping the industry – diversify, pivot, innovate
  • Virtual production and audience of the future

11:30 – 12:00
Delving Deeper: Film Commissions on Partnering and Collaborations

  • How are film commissions re-shaping for a new era in film production?
  • Film commissions staying on top of new media, AR/VR - Where is the audience?
  • Decoding the opportunities of the media market
  • Is there a sustainability report card on production?- The business of impact entertainment

12:00 – 12:20
Who is More Original: Human vs AI

  • How will Generative AI change the entertainment industry
  • AI disrupting media and entertainment - How do we process it?
  • Understand the opportunities and limitations of AI

12:20 – 13:00
Panel: Crafting Expansive Universes in Production

  • Explore the creative use of emerging tech
  • Now and the future of metaverse impacting production – film making for the unreal world
  • Explore about authentic storytelling and algorithms
  • How is AI changing fields of storytelling, dubbing and subtitling?

13:00 – 13:40
Mastermind Talks: BTS for Streaming in the Middle East

  • Challenges of fragmentation in an increasingly competitive marketplace
  • Audience insights, AI and anthropology

13:40 – 14:20
Panel: Immersive Worlds, Box Office & the Future of Theaters

  • Reimaging the cinema experience and excelling the cinematic experience in the digital first world
  • How films find its audience – understanding the value of customer data
  • Big screens and beyond: Exploring the future of film distribution

14:20 - 14:50
Panel: Sound Investment - The Audio Revolution

  • Breaking down the engagement of higher reach, higher targeted ads and higher capability.
  • Audience of 2030: Hear from our audio experts on their predictions for interactive and higher engagement

14:50 – 15:30
Panel: Newsrooms Existential Face-Off

  • With AI takeover, how do newsrooms see revenue growth and profitability in the short to medium term?
  • Is the digital revenue growth on track?
  • Understanding the massive transformation that Generative AI promises to bring to content creation. What are the plans for print & digital media?

15:30 – 15:40
Closing Remarks by MC

22 May 2024

11:00 – 11:10
Opening Remarks by MC

11:10 – 11:30
Bollywood Spotlight: Learnings from Across the Ocean

  • The evolution of Indian cinema – taking cinema beyond the borders
  • The big opportunity for OTT: Films & originals
  • Deep dive into pan Indian productions

11:30 – 12:10
Panel: The Arab Box Office

  • Discussing the significance of establishing productive partnerships locally and internationally
  • Examining the pillars of global competitiveness for the Arabic film industry
  • Innovations and latest practices in cinematography and production

12:10 – 12:50
Panel: Generation Interrupted: Curious Learners. Global Thinkers

  • Kid’s content has become critical in streaming space – dive into new market dynamics
  • How is Gen Z & Gen Alpha creating their niche for the TV industry in various markets?
  • What will children's TV look like by 2030? – Mapping out the future of what kids and tweens want from the media industry

12:50 – 13:10
Keynote: Investigating YouTube Kids Takeover in the Arab World

13:10 – 13:50
How does the UAE Watch TV?

  • By 2030, FAST is said to takeover subscription based models – How is MENA adopting this change?
  • Secrets to the success of FAST – What’s next for SVOD & FAST?
  • FAST & furious growth: Which model is sustainable and profitable across territories?

13:50 – 14:20
The Paradox of Choice: Fighting the Subscription Fatigue and Building Loyalty

  • The secrets of profitable subscription growth
  • Tackling the burden of a choice and staying as a household name

14:20 – 15:00
Disrupting MENA's Sports Streaming Initiatives – The Rings of Power

  • Exploring the new disruptors in the sports media market?
  • Finding the sweet spot between broadcast and monetization
  • Examining models for sports on TV and multiple streaming platforms

15:00 – 15:40
Unleashing the Potential of Esports in the Broadcast Industry

  • Telling stories across film and games - Generating mass impact through gameplay
  • Investigating the capability of e-sport driving the future of entertainment
  • How is Middle East positioned for the next wave of esports takeover?
  • How big is the esports market and what is its growth potential?

15:40 – 15:50
Closing Remarks by MC

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