The audiovisual product produced in a region is an enormous destination marketing tool. Film commissions promote not only the technical and human resources for filming in a locality, but also the landscapes, monuments, climate of the place and the capacity of the population to receive film crews. How are regions collaborating between the audiovisual production and the tourist sector? How are film commissions in the region helping virtual production studios?

• Advertising on linear channels – understanding the evolving revenue models
• Understanding the state of affairs for FAST and potential new business models
• When will FAST business models start returning proper revenues in MENA?
• The impact of FAST channels on entertainment

This session will highlight some of the region’s biggest suppliers of Arabic entertainment revealing how to produce high value Arabic series whilst entertaining millions of users around the MENA region during the peak viewing season

This session will delve into the Arab world’s obsession in reality tv and focus on the growing food show

• The paradigm shift of news production and delivery - Even as technologies like AI, the cloud and IP platforms free up talent while streamlining costs, reinventing news content remains a challenge
• How are market leaders and syndication services constantly innovating to meet the dynamic needs of the viewer?
• Understanding the massive transformation that Generative AI promises to bring to content creation
• How is news being consumed by the audience? Are news agencies able to cater news delivery across mediums?

The journey to create content that gets people talking. From concept, casting, to production and post. Finding cliff hangers, creating a story arc, developing talent in front of and behind the camera.

Let’s put this debate to rest – Tech has the greatest impact, from new cameras that allow cinematographers to shoot in higher definition to Post production where digital surpasses the usage of film. This session will highlight how tech is indispensable to produce the volume of films we do globally. Addressing the reality of AI changing the game for production houses

The revolution of video over IP in the broadcasting industry has unlocked new opportunities for content creators. This session will share insights of latest technology over IP used by major broadcasters, media companies, and educational institutions

The session stages leading women execs who are shaping content for the world, paving the path for the next generation and continuing the push for inclusivity. Busting the myths & stereotypes associated with women at the top. Delving into values to embody along the journey

Competing for eyeballs! Overblown streaming services - where audiences have access to a media library of a size that could never imagine, who are the big streaming players? why & how are they winning?

• The MENA content industry now is experiencing a big boom in premium content production. The key ingredient: the right partnerships and the right collaboration strategies driven by global post-pandemic shift in business models.
• What partnership goals are the drivers of entertainment production and distribution in the MENA region seeking?
• The importance of OTT/ Streaming platforms and their partnership strategies in driving the MENA content industry forward

• Social media becoming the new search engines - How is social media consumption changing and how is the media industry adapting to this trend?
• Gen Z and Gen Alpha are changing the way content is consumed – Is the media industry getting content creators to experiment with new monetization strategies?
• Understand what Gen Z and Gen Alpha mean for the media industry

• From podcasts, to real time animation production to girl groups & boy bands, why certain themes and technology saw & continue to witness big gains for kid’s content creation – How is Gen Z & Gen Alpha creating their niche for the TV industry in various markets?
• What will children's TV look like by 2030? – Mapping out the future of what kids and tweens want from the media industry
• What does this mean for the broadcast business model?
• Addressing the growing concerns of making screen time valuable and safe for children

• Micro-Distribution Monetization model built on blockchain for Community enabled Content sharing on streaming platforms
• Strategy for promoting Subscription(SVOD) model
• Exploring new models for Content sharing, User acquisition and subsequent monetization?

• The gaming industry in the MENA region is predicted to hit the $5 billion mark by 2025. The number of players in the three largest markets – Saudi Arabia, the UAE, and Egypt – is predicted to hit 86 million by 2025. Global players are looking to enter this market with large investments.
• As competitive video games continue to integrate into popular culture - global investors, brands, and media platforms are eyeing this segment. How are brands working with the esports ecosystem?
• Growing audiences and increasing engagement – what are the routes to grow viewership online?
• Are there opportunities for the Entertainment industry and esports organizations to capitalize on growing interest in gaming?
• What is the future of content in the MENA esports industry?

Developments in Artificial Intelligence have a huge potential to transform media supply chains – not only tomorrow but already today. For example, OpenAI’s ChatGPT brought generative AI to public awareness by making its capabilities accessible for everyone. Since then, several industries and the public see a wave of innovation and product developments based on advanced AI models. In this presentation, technology specialists from Qvest and qibb delve into this advancement, highlighting how media companies in the MENA region and across the globe can benefit on the vast potential of generative AI.

The distinction between a podcast and radio is blurred. Both are audio content with similar styles and more or less the same genre

• Podcast Vs Radio – Schedule or on-demand content
• What are the strategies to retain audience?
• Monetization strategies and advertising effectiveness – broadcast vs podcast advertising
• Let’s jot down the monetary gains: Given the financial goals, is it a huge risk to the creators and marketers of podcasts if it doesn’t deliver out as expected in comparison to radio?
• The lowdown on the future of audio media

Evolution of Arabic content messages and quality, reasons driving demand, future growth avenues

Benefits of setting up a game development company in Dubai, technical and legal requirements to grow local gaming market, the benefits of an integrated media/coding ecosystem in supporting local gaming market activity