Content Congress Programme
10:00
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Za'abeel Hall 660 mins
11:00
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Za'abeel Hall 610 mins
11:10
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Za'abeel Hall 630 minsCONTENT: The next frontier
11:40
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Za'abeel Hall 620 mins
Report on the Broadcast, Satellite and Media ecosystem in the MENA region, which will cover key trends in video content consumption, video content delivery on linear/digital platforms and impact on video content production within the region
12:00
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Za'abeel Hall 650 minsThe way that customers are viewing media has changed dramatically in recent years, with VOD and OTT services flooding the market and allowing consumers to watch what they want, where they want and when they want.Speakers
12:50
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Za'abeel Hall 625 minsWith more professionally-produced content than ever for entertainment consumers to choose from and more platforms to view on, we are living in a golden age of TV.
13:15
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Za'abeel Hall 645 mins
14:00
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Za'abeel Hall 645 minsAs social media platforms such as Facebook, Twitter and Snapchat break into the scene with live video capability, this session will explore the current and future potential impact of social media platforms on the future of broadcasting.
14:45
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Za'abeel Hall 645 minsThe rapid pace of technological innovation has disrupted traditional broadcast business models. Being able to measure ratings and analyze customer demographics and to target ad sales accordingly as well as to drive new revenue streams through OTT platforms means that businesses will need to adapt to survive.Speakers
15:30
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Za'abeel Hall 645 minsIn today’s digital age there are countless OTT platforms and service providers and it seems everyone is doing video content for OTT distribution. This session will explore some of the most common ques ...Speakers
16:15
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Za'abeel Hall 65 mins
16:20
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Za'abeel Hall 640 minsThis session will explore the latest developments, the challenges faced by pay TV service providers, shared best practice and collaboration to combat content piracy and strategies to reduce your risk.
16:50
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40 mins
**Please note this session will be conducted in Arabic only.
17:30
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Za'abeel Hall 60 mins
10:00
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Za'abeel Hall 660 mins
10:30
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Za'abeel Hall 65 mins
10:35
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25 mins
Next generation viewer experience
11:00
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Za'abeel Hall 645 minsThis session will bring together leading experts in HDR technology on the current state of HDR technology adoption and how content producers and broadcasters can prepare effectively for the next generation of TV.
11:45
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Za'abeel Hall 645 minsNew technologies and audience viewing trends have opened up exciting opportunities for broadcasters and media companies to explore new platforms and methods to engage with their audiences, to provide richer content experiences and to target business and sales strategies accordingly.Chairperson
12:30
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30 mins
Today, millennials spend nearly five and a half hours each day looking at, engaging with and sharing UGC, it’s been proven to be 35% more memorable than other forms of content and a full 50% more influential. Join Alex as he discusses the trends that have led to this point, how UGC differs from traditional media and how to implement it into your overall strategy.
13:00
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Za'abeel Hall 645 mins
13:45
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Za'abeel Hall 630 minsA rare one-on-one on stage interview with a world recognized leader in multi-media strategy on how you can adapt your brand to capitalize on digital opportunities. -How can disruptive thinking transfo ...
14:15
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Za'abeel Hall 645 minsAfrica is one of the biggest potential growth markets for TV, film and the creative industries with recent figures suggesting that demand for content on the continent is outpacing the global average.
15:00
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Za'abeel Hall 645 minsThe Middle East market presents unique opportunities and challenges for producing rich content that can be adapted across markets.
15:45
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60 minsContent Protection: Overview of OSN anti-piracy activities in the MENA region
16:15
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Za'abeel Hall 615 minsClosing remarks from the Chair
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