What are the new tech available to producers and how they see production moving forward

Currently it seems all are wanting to burn monies!
Are you risking wasting time and money in the highly competitive OTT  landscape? If you are, then stop trying to be everything to everyone!

Without a doubt Esports have become to most overwhelming media phenomenon in recent years. With millions watching on digital platforms and tens of thousands going to see professional gamers on site, where does this leave TV? Early adopters around the world are trying to find the right formats for their Esports channels to address millennial gamers and more senior enthusiasts alike. Which approach has a chance for success and what is the role of the rights holders in this new dynamic genre right in the middle between sports and entertainment?

Content in MENA stays within boundaries, adding to this, hovering piracy threat and political tensions does not add favor. This dynamic landscape and its local attitudes however, makes it stand out from the rest of the world. The entire value chain from content writing to consumer taste is evolving and adapting rapidly, the deployment of 5G is predicted to give the necessary push. Hear regional experts as they take stock.

Talent Empowerment: Challenges and opportunities.
Talent incubation : From passion to profession
Training strategies: "One script , different visions, different endings“
 First Arabic  Crowd -Sourced Movie.
 Saudi Cinema : KSA Entertainment Experience

UAE case study: UAE Entertainment experience

Setting the Cinema landscape for Investors

How the UAE has developed and become a film friendly country. What needs to be improved. What has been improved.

Winner of Three-time Primetime Emmy award-winning digital series creator Bernie Su, explores new and innovative ways to build audiences into story experiences.

In a hyper connected world viewers demand instant access to content in multiple languages and formats, forcing broadcasters to rethink, transform, scale to rapidly deliver content. How to be successful in this new landscape by making choices between cloud options? 

We all have a story to tell, the question is where? IG, FB, YouTube, twitter, TikTok, snapchat best content monetization possibilities.

Advertisers want the scale they need for successful addressable campaigns. How might rising artificial intelligence technology boost the strength of personalization in advertising? The need to bring in personalization is key for MENA linear TV operators who want to stay in the game. Or are they just waiting for OTT to become the dominant delivery channel?

What are the best formats – scripted and unscripted, which categories are popular? Is it comedy, talent or quiz shows, celebrity formats, dating formats or variety shows?

The only OTT brand to launch simultaneously across 190+ countries through hyper-localization and innovative strategies.

How are TV networks and content platforms adapting to continue to attract younger viewership? What content appeals to this audience? Understand how you can capture a younger audience’s attention, decipher what you still do not yet know about Gen Z.

The need to build a data strategy to develop tailored personalized experiences is important. Is tapping into Big Data enough, or there is more to be done? Comparing the new linear and digital formats as well as share insights about new viewing behaviors.

Big opportunity lies in establishing an entertainment industry that creates and produces content with local talents and exports content. As coproduction in the entertainment industry expands, MENA can play an increasingly influential role in getting projects off the ground. 

Can one subscription under one OTT deliver all? Evolution of the OTT landscape has seen the core mix of OTT players transforming into a myriad of choices vying for their share of consumer pie. What are linear TV broadcasters doing/or not doing to get viewer's buy-in?  Are Streaming  chiefs  working around complementing rather than competing with linear TV?

Making Arab media a source of hope and optimism for the future, strategizing the leading role of the UAE and Dubai as a hub for Arab and international media.