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Content Congress


Spotlight: How to stand out as a vlogger?

17 May 2023
Content Congress Stage

In 2022, Instagram reels may be poised to overtake TikTok. 87% of Gen-Z TikTok users agree that Reels is very similar to TikTok. Reels also receive 22% more engagement than regular video content. Will brands that capitalize on this trend win in 2022? What are trends to keep in mind to create compelling content that audiences will watch?