Developments in Artificial Intelligence have a huge potential to transform media supply chains – not only tomorrow but already today. For example, OpenAI’s ChatGPT brought generative AI to public awareness by making its capabilities accessible for everyone. Since then, several industries and the public see a wave of innovation and product developments based on advanced AI models. In this presentation, technology specialists from Qvest and qibb delve into this advancement, highlighting how media companies in the MENA region and across the globe can benefit on the vast potential of generative AI.