Content Congress Agenda

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The Content Congress at CABSAT is the leading platform for the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia playing a critical role in delivering industry-shaping dialogues, uniting over 250 creative visionaries, technological disruptors and industry influencers for 2 days of active debate and discussions.

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11:00
  1. 5 mins
    • Content Congress
11:05
  1. 20 mins
    • Content Congress
    Making Arab media a source of hope and optimism for the future, strategizing the leading role of the UAE and Dubai as a hub for Arab and international media.
11:25
  1. 20 mins
    • Content Congress
11:45
  1. 40 mins
    • Content Congress
    Can one subscription under one OTT deliver all? Evolution of the OTT landscape has seen the core mix of OTT players transforming into a myriad of choices vying for their share of consumer pie. What are linear TV broadcasters doing/or not doing to get viewer's buy-in?  Are Streaming  chiefs  working around complementing rather than competing with linear TV?
12:25
  1. Networking Coffee Break
    10 mins
    • Content Congress
12:35
  1. 20 mins
    • Content Congress
    Big opportunity lies in establishing an entertainment industry that creates and produces content with local talents and exports content. As coproduction in the entertainment industry expands, MENA can play an increasingly influential role in getting projects off the ground. 
12:55
  1. 35 mins
    • Content Congress
    The need to build a data strategy to develop tailored personalized experiences is important. Is tapping into Big Data enough, or there is more to be done? Comparing the new linear and digital formats as well as share insights about new viewing behaviors.
13:30
  1. Conference Lunch
    60 mins
    • Content Congress
14:30
  1. 30 mins
    • Content Congress
    How are TV networks and content platforms adapting to continue to attract younger viewership? What content appeals to this audience? Understand how you can capture a younger audience’s attention, decipher what you still do not yet know about Gen Z.
15:00
  1. 20 mins
    • Content Congress
    The only OTT brand to launch simultaneously across 190+ countries through hyper-localization and innovative strategies.
15:20
  1. Networking Coffee Break
    10 mins
    • Content Congress
15:30
  1. 20 mins
    • Content Congress
    What are the best formats – scripted and unscripted, which categories are popular? Is it comedy, talent or quiz shows, celebrity formats, dating formats or variety shows?
15:50
  1. 30 mins
    • Content Congress
    Advertisers want the scale they need for successful addressable campaigns. How might rising artificial intelligence technology boost the strength of personalization in advertising? The need to bring in personalization is key for MENA linear TV operators who want to stay in the game. Or are they just waiting for OTT to become the dominant delivery channel?
16:20
  1. 20 mins
    • Content Congress
    We all have a story to tell, the question is where? IG, FB, YouTube, twitter, TikTok, snapchat best content monetization possibilities.
16:40
  1. 30 mins
    • Content Congress
    In a hyper connected world viewers demand instant access to content in multiple languages and formats, forcing broadcasters to rethink, transform, scale to rapidly deliver content. How to be successful in this new landscape by making choices between cloud options? 
17:10
  1. 5 mins
    • Content Congress
11:00
  1. 5 mins
    • Content Congress
11:10
  1. 30 mins
    • Content Congress
    Winner of Three-time Primetime Emmy award-winning digital series creator Bernie Su, explores new and innovative ways to build audiences into story experiences.
11:40
  1. 25 mins
    • Content Congress
    Currently it seems all are wanting to burn monies!
    Are you risking wasting time and money in the highly competitive OTT  landscape? If you are, then stop trying to be everything to everyone!
12:05
  1. Networking Coffee Break
    5 mins
    • Content Congress
12:10
  1. 30 mins
    • Content Congress
    What are the new tech available to producers and how they see production moving forward
12:40
  1. 50 mins
    • Content Congress
    How the UAE has developed and become a film friendly country. What needs to be improved. What has been improved.
13:30
  1. Conference Lunch
    60 mins
    • Content Congress
14:30
  1. 20 mins
    • Content Congress
    UAE case study: UAE Entertainment experience

    Setting the Cinema landscape for Investors

14:50
  1. 25 mins
    • Content Congress
    Talent Empowerment: Challenges and opportunities.
    Talent incubation : From passion to profession
    Training strategies: "One script , different visions, different endings“
     First Arabic  Crowd -Sourced Movie.
     Saudi Cinema : KSA Entertainment Experience
15:15
  1. Networking Coffee Break
    10 mins
    • Content Congress
15:25
  1. 20 mins
    • Content Congress
    Without a doubt Esports have become to most overwhelming media phenomenon in recent years. With millions watching on digital platforms and tens of thousands going to see professional gamers on site, where does this leave TV? Early adopters around the world are trying to find the right formats for their Esports channels to address millennial gamers and more senior enthusiasts alike. Which approach has a chance for success and what is the role of the rights holders in this new dynamic genre right in the middle between sports and entertainment?
15:45
  1. 30 mins
    • Content Congress
    Content in MENA stays within boundaries, adding to this, hovering piracy threat and political tensions does not add favor. This dynamic landscape and its local attitudes however, makes it stand out from the rest of the world. The entire value chain from content writing to consumer taste is evolving and adapting rapidly, the deployment of 5G is predicted to give the necessary push. Hear regional experts as they take stock.
16:15
  1. 5 mins
    • Content Congress

Testimonials

  • CABSAT is such an important place to meet people in the region and see the latest technology from around the world.
    Paul Atkinson
    Product Specialist, Canon
  • The event brings together the entire satellite, entertainment and media community in Dubai annually & we will continue to be a part of the show in future.
    Richard Carden
    Senior VP of Sales & Marketing, SpeedCast
  • Each person in at Content Marketplace and in the global community has a passion around this ‘thing’… and this thing is a piece of great CONTENT
    Ashish Sheth
    Ex-Manger Enterprise Solutions, Netflix
  • Being at CABSAT is a great opportunity to meet new and existing customers and best way to showcase our latest features and products to the Middle East and Africa markets.
    WITBE
  • An extremely enlightening and informative experience where all the best practices and technologies of the industry are combined into one venue.
    Nile Radio Productions
  • This is my first time exhibiting at CABSAT and it has been the best show I have ever been to. We’ve attended many shows in Europe and US and this by far is the best of them. I encourage everyone to definitely come and attend the Event.
    Senad Galijasevic
    CEO, Senna Ltd.
  • A really cool event! As a director, I have to keep myself updated on new tech & innovations in our industry and that’s why decide to visit CABSAT every year. Very impressive event and I’m definitely coming back in 2020.
    Yaser Hussein
    MD, Media House
  • I’ve always had a positive experience at CABSAT! bought some fantastic audio/video equipments in 2019 and I’m looking forward to the next edition as I’m starting my own channel and would be especially looking to buy some new digital media, audio, video & transmission products.
    Shahnawaz Ameet
    Production Manager, Awaz Television Network
  • I attend CABSAT mainly to network, no other event in the region comes close to it in terms of the scale of networking and media innovation showcase.
    Muhammad Bilal Zafar
    Publisher, Jang Group
  • Quite a busy and buzzing event! Checked out some great film-making equipment and hope to see more of them next year. Can’t wait to be back in CABSAT 2020.
    Nouman Javaid
    CEO, Nouman Javaid Films
  • We were happy to see so many different visitors from around the world at the show. We generated a lot of leads and if we close one partnership it justifies our participation
    Jean-Michel Seigneur
    MD, Vectracom

Don't miss out

26 – 28 October 2020  |  Dubai World Trade Centre

Register to Visit Enquire to Exhibit

Content Congress Platinum Sponsor

  • gracenote-logo-989898-nielsen-2017

 

Registrations Sponsor

  • Arabsat

 

Supporting Partners

  • Dubai Studio City
  • Twofour54

Contentscape Strategic Partner

  • mena.tv

Esports Congress In-cooperation with

  • ESME

Imagescape In partnership with

  • AMT

CABSAT Live Partner

  • SmartDigitalLogo-white

 

Official Media Partners

  • BroadcastPro
  • SatellitePro

Supporting Associations

  • GVF
  • IABM
  • TUYAD
  • WTA
  • APSCC
  • ASBU

Official Publication

  • Digital Studio

Official Airline Partner

  • Emirates

Official Publisher

  • ITP Customer Publishing

 

Official Courier Handler

  • DHL

 

Official Travel Partner

  • Alpha Destination Management

 

Organised By

  • DWTC