Content Congress Agenda

Metaverse the “buzziest of buzz words” will excessively & strongly disrupt content creation. Stakes have never been higher for creators as they will be expected to create interactive & immersive conte ...

Let’s put this debate to rest – Tech has the greatest impact, from new cameras that allow cinematographers to shoot in higher definition to Post production where digital surpasses the usage of film. T ...

Underlining the carbon foot print of organizations involved in producing and covering the World Cup, as sustainability rises to the top of broadcasters’ list of priorities

The question is top of mind for news executives. As the entertainment world dramatically shifts, with linear TV channels facing steady decline and with streaming on the rise, Now is the time to ingrai ...

• How films influence perception and the reputation of destinations?
• How can film tourism be incentivized and facilitated by governments, through destination marketing as well as economic development authorities?

Revenue in the OTT Video segment is projected to reach US$281,659m in 2022. Revenue is expected to show an annual growth rate (CAGR 2022-2026) of 11.01%, resulting in a projected market volume of US$427,765m by 2026.

Let’s Hear from Content Creators experimenting with new monetization strategies

There will be 29.6 million monthly esports viewers in 2022, up 11.5% from 2021. As competitive video games continue to integrate into popular culture, global investors, brands, and media outlets are eyeing this segment

From Podcasts, to real time animation production to girl groups & boy bands, why certain themes and technology saw & continue to witness big gains for kid’s content creation

More than 30 million people owning virtual reality headsets and kids/youth spend hours on immersive games. With television broadcasters, film production houses and music labels, exploring ways to monetize the Metaverse, how will the youth respond and what is the role they play?

Let’s jot down the monetary gains: Given the financial goals, is it a huge risk to the creators and marketers of podcasts if it doesn’t deliver out as expected?

The excitement has never been high!  Building NFTs as a vehicle may provide a future monetization model for media companies as the market matures. NFT’s are easily tradable and their ownership and authenticity can be recorded via blockchain technology. Will NFTs fund entertainment?

As the movie-going experience slowly gets back to normal, what content will pick up momentum?

Competing for eyeballs!  Overblown streaming services - where audiences have access to a media library of a size that could never imagine, who are the big streaming players? why & how are they winning?

In 2022, Instagram reels may be poised to overtake TikTok. 87% of Gen-Z TikTok users agree that Reels is very similar to TikTok. Reels also receive 22% more engagement than regular video content. Will brands that capitalize on this trend win in 2022? What are trends to keep in mind to create compelling content that audiences will watch?

Can Radio match the new consumption pattern of Gen Z? The rising ‘Gen Z’ demographic is showing little interest in traditional media, having grown up in an on-demand environment as true digital natives. What is in store & how can technologies revive them? Do Alternate Radio Business Models Exist?

Since the beginning of times, Arabs were known to be skilled Story tellers. Right now, there are hundreds of written Arabic Scripts and pitch decks waiting to be picked up by producers, Platforms, or TV networks that have access to funding. 

• Why is Arabic Content still so underfunded?
• Is brand integration and product placement the next trend in funding entertainment content? 

The session stages leading women execs who are shaping content for the world, paving the path for the next generation and continuing the push for inclusivity