Subscriber acquisition and retention in an OTT heavy world
26 Oct 2020
Can one subscription under one OTT deliver all? Evolution of the OTT landscape has seen the core mix of OTT players transforming into a myriad of choices vying for their share of consumer pie. What are linear TV broadcasters doing/or not doing to get viewer's buy-in? Are Streaming chiefs working around complementing rather than competing with linear TV?