In 2014, the group established its own brand SEEDER, which is mainly engaged in the R&D, production and global marketing of television broadcast professional products. It has successively established three independent R&D centers and professional production bases in Hangzhou, Zhongshan and Qingdao. The products cover ten series including studio automation system, ST2110 IP-based products, graphics, robotic camera systems, camera tracking systems, pedestals, tripods, auto teleprompters, lighting and audio. Hangzhou SEEDER Network Tech CoLtd. is responsible for global marketing. In 2023, Hangzhou SEEDER Culture Media Co., Ltd. was established by the group, which focuses on the creativity, design and production of video content.