content congress

REVEALING THE NEXT FRONTIER OF CONTENT

The COVID-19 pandemic will undoubtedly spark irreversible global change across major industries, including media, creating new forms of cross-border, regional collaboration.

Content Congress will unfold the survival plans of small OTT players, the current lifespan of linear, how Gen Z are condensing and consuming content, the 4C’s of AI and how cinemas will adapt to the huge rise in stay-at-home viewing.

Key takeaways

  • What is your OTT reach mantra?
  • Film production resilience revealed
  • What are the 4 C’s of AI in the E&M industry?
  • Who's even watching Linear?
  • What is non-big OTT’s plan to survive?
  • The magic of Gen Z folding time!

If you have an interesting story to tell, please get in touch! Send your details and proposed topic to cabsat@dwtc.com

Here's a snapshot of the Agenda

Opening Remarks from the Chair

10:50 AM | 10 Mins

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Laura Buckwell, Former News Anchor

 

KEYNOTE: Collaborating to deliver the Regional Content Amplification Strategy

11:00 AM | 30 Mins

Consumers have taken more control of their own media consumption at the back of the pandemic & accelerated adoption of 5G technology. With Digital revenue expected to make up 46% of total entertainmen ...

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Majed Al Suwaidi, MD - Dubai Media City, Dubai Studio City, and Dubai Production City
KEYNOTE: NextGen Broadcasting: New Technology Powering New Opportunities

11:30 AM | 30 Mins

ATSC President, Madeleine Noland, will discuss next-generation terrestrial broadcast systems and global convergence of IP data networks. The presentation will explore how next-gen broadcasting can deliver data to fixed and mobile devices, impacting spectrum efficiency, QoS and economic opportunity

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Madeleine Noland, President - Advanced Television Systems Committee Inc
Networking Coffee Break

12:00 PM | 10 Mins

PANEL: THE BLOCKBUSTER DILEMMA - Film Production Resilience Revealed

12:10 PM | 30 Mins

The way productions have risen to the challenge of filming in pandemic conditions only proves what a resilient business this is! Government support has been quick, however with the global vaccine roll ...

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Hans Fraikin, Film and Television Commissioner - Abu Dhabi Film Commission
PANEL: What is your OTT mantra?

12:40 PM | 30 Mins

Viewers watch content everywhere, via smart TVs, phones, tablets, streaming, and even PCs! Brightest OTT minds answer the burning questions; How does their content reach as many of those devices as ...

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Zahra Zayat, SVP-Digital, OTT & Telco - OSN
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Nadine Samra, Chief Business Officer - Weyyak, Zee Entertainment
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Henry Windridge, Senior Director: Marketing, Digital & Creative, EMEA Pay TV & Global Brands - Discovery
Conference Lunch

13:10 PM | 50 Mins

SPOTLIGHT IN CONVERSATION: The magic of Gen Z folding time!

14:00 PM | 20 Mins

Creating content that sticks

Content engagement, not shy of social recession is still increasing, up 20 % last year, as is the number of pieces of content being produced every year, up 10 %. Digital natives are binging every 10seconds on folded time, does your content even stand a chance to be consumed?

Standing out in the crowd of content

14:20 PM | 20 Mins

Which format is working?

What are the best formats – scripted and unscripted, which categories are popular? Is it comedy, talent or quiz shows, celebrity formats, dating formats or variety shows?

Who is even watching Linear?

14:40 PM | 30 Mins

How are broadcasters surviving in this SVOD crowded world?

There is something social we lose when we all go off on our own journeys, watching things in our own time. The average buyer is shifting to digital video and has moved 21% of their linear TV budgets to OTT in 2021. How are Linear managing their current life?

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Catherine Mwangi, Head of TV Production & Programming - Kenya Television Network (KTN)
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Manoj Mathew, Territory Head – MENA - Zee Network
SPOTLIGHT: What are the 4 C’s of AI in E&M Industry?

15:10 PM | 20 Mins

Experience intelligence from creation to delivery

In a digital world overloaded with content and swamped with resources, reaching and engaging new audiences has been a persistent challenge. How are the four C’s of AI speeding up the digital transformation of E&M amid shifting audience expectations. 15:30

PANEL: What is regional OTT’s plan to survive?

15:30 PM | 30 Mins

Is “Niche” the escape plan?

Bigger cash rich OTT platforms with vibrant content library may thrive amid the growing competition, but the road is rocky for smaller OTT players. From developing and producing attractive content to finding out how long audiences watch content, what are they doing to stay afloat?

Close of Day 1

16:00 PM | 03 Mins

Opening Remarks from the Chair

10:50 AM | 10 Mins

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Laura Buckwell, Former News Anchor
IN CONVERSATION: Creating engaging stories and great movies beyond 2021

11:00 AM | 30 Mins

From here we can only get stronger

What is it like, riding the next wave of opportunities in the digital media and OTT markets while facing the challenge of delivering on the Saudi Kingdom’s Vision 2030 media agenda? Between 2017 and 2020, Dubai Studio City has seen more than 4,000 productions with a total budget in excess of AED 400 million shot across the community, is Dubai’s vision to become a global production, broadcasting and entertainment hub on track? Sam and Majed reflect on creating a regional solution for a self-sustaining industry, hear them in-person.

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Majed Al Suwaidi, MD - Dubai Media City, Dubai Studio City, and Dubai Production City
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Sanjay Raina, Media & Entertainment Professional
SPOTLIGHT PANEL: What’s your OTT monetization plan?

11:30 AM | 30 Mins

Currently it seems all are wanting to burn monies!

Are you risking wasting time and money in the highly competitive OTT landscape? If you are, then stop trying to be everything to everyone!

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Mo Abudu, CEO - EbonyLife TV
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Sanjay Raina, Media & Entertainment Professional
Networking Coffee Break

12:00 PM | 20 Mins

IN CONVERSATION: Continuing $100 million production amid pandemic

12:20 PM | 30 Mins

Hollywood & Bollywood shut down, Abu Dhabi was one of the few global entertainment centers to remain open during COVID-19, with $100 million worth of production. Hans Fraikin unveils the strategy behind the continuity of content through the pandemic.

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Hans Fraikin, Film and Television Commissioner - Abu Dhabi Film Commission
SPOTLIGHT: IN CONVERSATION- Content Everywhere to Content Everyone

12:50 PM | 30 Mins

UAE based startup’s success story

Creative content producers have always faced many challenges from complicated contracts to the difficulty of distribution, many talented creators with passion, perseverance, colorful imagination, intellectual curiosity, and emotional sensitivity never go onto earning a sustainable income. Hear the story of UAE based startup who gives an equal launching pad for businesses & individuals, directors & producers, artist & actors, writers & publishers.

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Sanjay Raina, Media & Entertainment Professional
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Jamilyn Segal, Founder and CEO - ScriptDoor
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Julia Kulekcioglub, Business Partnership Director - ScriptDoor
Conference Lunch

13:20 PM | 70 Mins

PANEL: Monetizing the online metropolis

14:30 PM | 30 Mins

The social media population is already at approximately 3.6 billion, with a 49% social network penetration rate, it is expected to grow by another billion within the next five years. Brian storm your social media content monetization strategy with the platforms themselves!

PANEL: What does 5G & AI mean for future of E&M Industry?

15:40 PM | 40 Mins

The Differentiator

5G offers high speed and low latency required to process data, enabling alluring AI actors of the future interpret emotions & repeat lines in a natural fashion! 5G operators today are adding TV and video bundles as part of their mobile offerings, however, is the consumer experience seamless? How will the 5G & AI powered E&M future look like?

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Yusuf Al-Butti, Head of Technology and Engineering - twofour54
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Karim Rabie, ICT Chief Architect - NEC Corporation
Networking Coffee Break

15:40 PM | 20 Mins

SPOTLIGHT: e-sports going TV – is there a formula yet?

16:00 PM | 30 Mins

Without a doubt e-sports have become the most overwhelming media phenomenon in recent years. With millions watching on digital platforms and tens of thousands going to see professional gamers on site, where does this leave TV? Early adopters around the world are trying to find the right formats for their e-sports channels to address millennial gamers and more senior enthusiasts alike. Which approach has a chance for success and what is the role of the rights holders in this new dynamic genre right in the middle between sports and entertainment?

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Bernhard Hafenscher, Austrian Partner, Executive Consultant - OnMedia AG
PANEL: Taking Stock: What lies beyond the horizon?

16:30 PM | 30 Mins

Revealing the next frontier of content

Content in MENA has stayed within boundaries, adding to this, hovering piracy threat and political tensions does not add favor. This dynamic landscape and its local attitudes however, makes it stand out from the rest of the world. The entire value chain from content creation to delivery is evolving and adapting rapidly. What lies beyond?

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Farai Mwakutuya, Award winning journalist & Chairperson - Zimbabwe Association of Broadcasters
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Aduku Armstrong Idachaba, Director General - National Broadcasting Commission Of Nigeria
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Sanjay Raina, Media & Entertainment Professional
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Manoj Mathew, Territory Head – MENA - Zee Network
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Henry Windridge, Senior Director: Marketing, Digital & Creative, EMEA Pay TV & Global Brands - Discovery
Close of Content Congress

17:00 PM | 05 Mins

PARTNERS

Strategic Partner

Supporting Associations

Supporting Partner

Official Media Partners

Official Publication

Ecosystem Partner

Official Publisher

Official Courier Handler

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