26 - 28 October 2021
Dubai World Trade Centre
REVEALING THE NEXT FRONTIER OF CONTENT
The COVID-19 pandemic will undoubtedly spark irreversible global change across major industries, including media, creating new forms of cross-border, regional collaboration.
Content Congress will unfold the survival plans of small OTT players, the current lifespan of linear, how Gen Z are condensing and consuming content, the 4C’s of AI and how cinemas will adapt to the huge rise in stay-at-home viewing.
If you have an interesting story to tell, please get in touch!
Send your details and proposed topic to cabsat@dwtc.com
Creating content that sticks
Content engagement, not shy of social recession is still increasing, up 20 % last year, as is the number of pieces of content being produced every year, up 10 %. Digital natives are binging every 10 seconds on folded time, does your content even stand a chance to be consumed?
Experience intelligence from creation to delivery
In a digital world overloaded with content and swamped with resources, reaching and engaging new audiences has been a persistent challenge. How are the four C’s of AI speeding up the digital transformation of E&M amid shifting audience expectations.
Which format is working?
What are the best formats – scripted and unscripted, which categories are popular? Is it comedy, talent or quiz shows, celebrity formats, dating formats or variety shows?
How are broadcasters surviving in this SVOD crowded world?
There is something social we lose when we all go off on our own journeys, watching things in our own time. The average buyer is shifting to digital video and has moved 21% of their linear TV budgets to OTT in 2021. How are Linear managing their current life?
Is “Niche” the escape plan?
Bigger cash rich OTT platforms with vibrant content library may thrive amid the growing competition, but the road is rocky for smaller OTT players. From developing and producing attractive content to finding out how long audiences watch content, what are they doing to stay afloat?
Interact with your music and create it
Three-time Primetime Emmy award-winning short form and interactive creator and showrunner Bernie Su in conversation with Siri co-founder Tom Gruber, CTO and VP of design of UK’s most innovative MediaTech company Lifescore on how they are using AI to create background music that responds to the listener's feelings.
Currently it seems all are wanting to burn monies!
Are you risking wasting time and money in the highly competitive OTT landscape? If you are, then stop trying to be everything to everyone!
UAE based startup’s success story
Creative content producers have always faced many challenges from complicated contracts to the difficulty of distribution, many talented creators with passion, perseverance, colorful imagination, intellectual curiosity, and emotional sensitivity never go onto earning a sustainable income. Hear the story of UAE based startup who gives an equal launching pad for businesses & individuals, directors & producers, artist & actors, writers & publishers.
The Differentiator
5G offers high speed and low latency required to process data, enabling alluring AI actors of the future interpret emotions & repeat lines in a natural fashion! 5G operators today are adding TV and video bundles as part of their mobile offerings, however, is the consumer experience seamless? How will the 5G & AI powered E&M future look like?
Revealing the next frontier of content
Content in MENA has stayed within boundaries, adding to this, hovering piracy threat and political tensions does not add favor. This dynamic landscape and its local attitudes however, makes it stand out from the rest of the world. The entire value chain from content creation to delivery is evolving and adapting rapidly. What lies beyond?
26 - 28 October 2021
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