CONTENT CONGRESS

Be a part of the industry-shaping dialogue at CABSAT

The Content Congress at CABSAT is the leading platform for the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia (MEASA playing a critical role in delivering industry-shaping dialogues, uniting over 250 creative visionaries, technological disruptors and industry influencers for 2-3 days of active debate and discussions.

The MEASA market offers significant opportunities for innovators looking to exploit new growth channels outside of traditional platforms.  The Content Congress engages a unique cross-section of senior industry stakeholders and up-and-coming influencers to share forward looking insights into how to adapt traditional broadcast models, the benefits of disruptive thinking and the future of broadcasting not only for the region, but worldwide.

Content Congress taps into some of the key challenges and opportunities facing the global and regional markets as they seek to deliver fresh, creative content, innovative formats and effective, sustainable business models in the age of disruption.

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SPEAKERS



 

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CONFERENCE AGENDA

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11:45
  1. Opening panel: TV – a failing behemoth?
    60 mins
    • Content Congress
    • After the death of radio and print, is TV the next victim of the digital revolution?
    • How can you prepare your business for future disruptions to TV entertainment?
    • Evolution of TV entertainment and its future
    • Putting in place a strategy to meet future demands and changes in the market
    • Ensuring your competitive 10 years from now
    Amanda Turnbull
    Amanda Turnbull, Vice President & General Manager - Discovery Networks Middle East and Africa
    Geet Lulla
    Geet Lulla, Managing Director, India, Middle East and Southeast Asia - Gracenote
    Ghassan Murat
    Ghassan Murat, Managing Director, MENA - Eutelsat
    Layal Abdulla AlMusharrakh
    Layal Abdulla AlMusharrakh, Presenter - Dubai Media Incorporated
    Raffaele Annecchino
    Raffaele Annecchino, President and Managing Director, Southern & Western Europe - MEA Viacom International Media Networks
12:15
  1. Panel discussion: Generation Z – keeping up with the digital natives
    45 mins
    • Content Congress
    • How has the consumer changed? Can we identify what they are looking for?
    • How do you ensure maximum tune in from a constantly connected generation?
    • Attracting attention - what works best: interactivity, technology or out-of-the-box content?
    • Exploring preferred platforms for different viewer age categories
    Bhanu Chaddha
    Bhanu Chaddha, Head of Business Planning - Emerging Media - MBC Group
    Danny Bates
    Danny Bates, Chief Operating Officer - Starzplay
    Ghassan Saad
    Ghassan Saad, Director of Video Services, New Business & Innovation - du
    Kareem Farid
    Kareem Farid, Head of Storytelling at APCO worldwide and Presenter of Tech with Kareem on CNN Arabic
    Kaswara Al-Khatib
    Kaswara Al-Khatib, Chairman & CEO - UTURN Entertainment
    Nour Almasri
    Nour Almasri, Regional Digital Media Director - Sayidaty & Aljamila Magazines Magazines - Saudi Research & Publishing Company - SRPC
14:00
  1. Panel discussion: Arabic TV – Why is the MENA region a heavy consumer of foreign content and can’t produce products that compete globally?
    45 mins
    • Content Congress
    • Looking at other region’s content and how it is exported globally (Turkish, Indian, Korean…etc drama and films)
    • What’s stopping the Arabic producers from exporting their content?
    • How can we create Arabic content that competes globally?
    • Popular TV formats in the region (reality shows, talent shows…etc
    Ahmad Abdeltawab
    Ahmad Abdeltawab, Director and Script Writer & Chairman - QHD Media Production
    Dr. Ibrahim Abu Zekri
    Dr. Ibrahim Abu Zekri, President - Arab Union of TV and Radio Producers
    Ehab Mohamed Rady
    Ehab Mohamed Rady, Movie Director
    Layal Abdulla AlMusharrakh
    Layal Abdulla AlMusharrakh, Presenter - Dubai Media Incorporated

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Why attend Content Congress

Learn about shifting customer behaviour and viewing trends

Discover how you can most effectively monetize your OTT platform

Hear about new market opportunities in localizing and developing Arabic content

Understand how social media is changing broadcasting and how you can use it to complement your linear and OTT offering.

Don’t miss a truly unparalleled panel on opportunities in the African broadcast market bringing together a host of famous Nollywood producers, major national TV channels, African distributors & world’s leading creators of entertainment brands.

Gain invaluable insights from a one-to-one fireside chat with most innovative media brands in the region doing exciting things across the region.

An unbeatable opportunity to meet and network with some of the biggest names in the business. Last years speaker line up included key decision making executives from BBC, Viacom, Fox, Turner, Discovery Networks, Facebook, Instagram, Twitter, Rotana Media Group, WWE Middle East, FremantleMedia International, UTURN, Kenya TV, UAE Space Agency and more.

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If you are a broadcaster or market innovator with an interesting story to tell, please get in touch! 
Send your details and proposed topic to cabsat@dwtc.com

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