As the complex media & entertainment world is slowly becoming our abode, and we stay engrossed with new technologies, platforms and devices that are enabling us to access media and entertainment content - video, games, music and more- on our own terms - whenever and however we want. The 2-day exclusive conference on content, with the theme “Curating & Delivering limitless ‘Must Experience’ Content”, focuses on bringing together the stars who are passionate about ‘everything content’ and their views on content creation to consumption really matter!

Content Congress takes place at CABSAT - the leading platform for the broadcast, production, content delivery, digital media and satellite sectors across the Middle East, Africa and South Asia (MEASA playing a critical role in delivering industry-shaping dialogues, uniting over 250 creative visionaries, technological disruptors and industry influencers for active debate and discussions.

Has content reached its peak point? The content market is undergoing groundbreaking changes with digital media and new video streaming services constantly disrupting the industry. From creating disruptive interactive content, what works, and what maximizes engagement? What are the best people doing, and what can we learn from them?

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With roughly 82% of internet traffic being video by 2022, Digital Disruption is bringing a massive shift in the media landscape, to know more, stay tuned to find out about:

• How the Arab media capital 2020 is driving media excellence in the region, thus making Arab media a source of hope and optimism for the future, strategizing the leading role of the UAE and Dubai as a hub for Arab and International media.
• Merging Innovative Storytelling with Monetization, winner of Three-time Primetime Emmy award-winning digital series creator Bernie Su, explores new and innovative ways to build audiences into story experiences
• Subscriber acquisition and retention in an OTT heavy world, evolution of the OTT landscape has seen the core mix of OTT players transforming into a myriad of choices vying for their share of consumer pie. Hear from the Streaming Chiefs Power Panel - Zee5 Global, MBC Group, Starz Play and Jawwy TV.
• Empowering local talents in the Filmmaking industry in UAE & KSA:

        UAE case study: UAE Entertainment experience
        Setting the Cinema landscape for Investors

• Expanding co production: limitless opportunities! Big opportunity lies in establishing an entertainment industry that creates and produces content with local talents and exports content. As coproduction in the entertainment industry expands, MENA can play an increasingly influential role.
• Gen Z Stop confusing us. What do you want to watch? How are TV networks and content platforms adapting to continue to attract younger viewership?  

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• Content Congress

• 26 Oct 2020

11:00

1. Chair's Opening Remarks
   5 mins
   11:00 – 11:05
   • Content Congress
   

   Laura Buckwell, Former News Anchor

11:05

1. Arab media capital 2020 drives media excellence in the region
   20 mins
   11:05 – 11:25
   • Content Congress
   Making Arab media a source of hope and optimism for the future, strategizing the leading role of the UAE and Dubai as a hub for Arab and international media.
   

   Majed Al Suwaidi, Managing Director - Dubai Media City, Dubai Studio City, and Dubai Production City

11:25

1. Tuning in Sudan- Seizing Enablement through partnerships
   20 mins
   11:25 – 11:45
   • Content Congress

11:45

1. Subscriber acquisition and retention in an OTT heavy world
   40 mins
   11:45 – 12:25
   • Content Congress
   Can one subscription under one OTT deliver all? Evolution of the OTT landscape has seen the core mix of OTT players transforming into a myriad of choices vying for their share of consumer pie. What are linear TV broadcasters doing/or not doing to get viewer's buy-in?  Are Streaming  chiefs  working around complementing rather than competing with linear TV?
   

   Tony Saab, VP Content & Production - Intigral-Jawwy TV

   

   Maaz Sheikh, CEO and Co-Founder - STARZPLAY

   

   Nadine Samra, Chief Business Officer for Weyyak - Zee Entertainment

   

   Nicolas Moulin-Fournier, SVP New Video Services - Eutelsat

   

   Geet Lulla, Managing Director – India, Middle East and South-East Asia - Gracenote

12:25

1. Networking Coffee Break
   10 mins
   12:25 – 12:35
   • Content Congress

12:35

1. Expanding co production: limitless opportunities!
   20 mins
   12:35 – 12:55
   • Content Congress
   Big opportunity lies in establishing an entertainment industry that creates and produces content with local talents and exports content. As coproduction in the entertainment industry expands, MENA can play an increasingly influential role in getting projects off the ground. 
   

   Manoj A Mathew, Territory Head – (MENA, Pakistan, and Turkey) - Zee Network

   

   Nick Grande, MD - ChannelSculptor

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