eSports Pavilion

An invite-only networking event for high-level executives to create a marketplace for eSports deals to happen featuring a conference with panels and keynotes designed to debate and educate newcomers about how eSports work. Most importantly, you’ll gain insights, celebrate success, and find unexpected opportunities to accelerate your business.

The eSports pavilion will provide Broadcasters, Advertising & Marketing Agencies, Premium Brands & Game Developers a tremendous opportunity to understand, learn and adapt these bite-sized formats.

Official Founding Partners

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REGISTER FOR FREE ADMISSION

ABOUT ESPORTS

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Saeed Sharaf

Chief Executive Officer, Esports Middle East - ESME & President, Syrian Esports Association

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Abdulaziz Alshehri

2015 FIFA Interactive World Champion, eSports influencer and Celebrity

2015 FIFA Interactive World Champion
Fernando Pereira

President, Grow uP Esports

Raising the bar for global sports industry development through large-scale eSports events like Co-GirlGamer Festival 2017, an event celebrating women's competiveness in sports.
Michiel Bakker

Chief Executive Officer, GINX Esports TV

Michiel Bakker is the CEO of GINX Esports TV, leading TV network worldwide dedicated to the industry expected to cross the billion-dollar threshold in 2019: ESPORTS.

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VIEW ALL SPEAKERS

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E-sports Pavilion

Registration, refreshment and networking

30 mins

11:00 – 11:30
- E-sports Pavilion

Chairman welcome speech

10 mins

11:30 – 11:40
- E-sports Pavilion
Baraa Abdulla, TV Anchor - Bahrain TV

Presentation: Addressing the explosive growth of e-sports and how you can get involved

20 mins

11:40 – 12:00
- E-sports Pavilion
- Looking at the evolution of eSports
- Overview of the current market situation
- What are the main challenges hindering the growth of the industry?
- Exploring the growth opportunities and how to capitalize on them
Saeed Sharaf, Chief Executive Officer, Esports Middle East - ESME & President, Syrian Esports Association

Presentation: Effective Tournament Organization

30 mins

12:00 – 12:30
- E-sports Pavilion
- Building a sustainable tournament management organization
- Identifying key industry difficulties and challenges
- International ecosystem vs local ecosystem
Hashem Al Borno, eSports Manager - Gamers Lounge

FIFA 1v1 Live Game

30 mins

12:30 – 13:00
- E-sports Pavilion
Hakim Abu Nahel, Live Show Host, MC & Gaming Commentator

Presentation: Esports content

30 mins

13:00 – 13:30
- E-sports Pavilion
- Role of talent and content in esports organization
- Looking at how non-endemic platforms benefit from esports audience
- Developing creative and highly consumable content
Edouard Griveaud, Vice President - eSports - UTURN

Presentation: Producing live Esport events

30 mins

13:30 – 14:00
- E-sports Pavilion
- Providing an exceptional experience
- Designing and building innovative arenas
- Key technical and operational challenges and how to overcome them
- Creating entertaining and captivating storytelling
- Broadcasting e-sport events (linear distribution, digital distribution…etc.)
Jens Fischer, Global eSport Specialist - EVS

Networking break

30 mins

14:00 – 14:30
- E-sports Pavilion

Panel discussion: Managing teams and players

60 mins

14:30 – 15:30
- E-sports Pavilion
- Overview of the ins and outs of building an esports team
- Competitive game planning and strategy
- Effective league operations and management
- Best practices in player and talent management
- How is team management different from managing a single player?
Abdulaziz Alshehri, 2015 FIFA Interactive World Champion - eSports influencer and Celebrity

Baraa Abdulla, TV Anchor - Bahrain TV

Klaus Kajetski, Co-Founder - YaLLa Esports

Luciano Rahal, Club Director - Nasr eSports

Mohammad Majali, Partner - FATE Esports

Building a fanbase and keeping your followers engaged

30 mins

15:30 – 16:00
- E-sports Pavilion
- Identifying and understanding your target audience
- Building a community of fans to support your eSport events
- Adopting the right communication strategy to reach the fans
- Innovative ways of engaging with your target audience
Chantelle Tavid, Regional Marketing Manager - MENAT - Nvidia

Chairman closing remarks and end of day one

15 mins

16:00 – 16:15
- E-sports Pavilion

Registration, refreshment and networking

30 mins

11:00 – 11:30
- E-sports Pavilion

Chairman welcome speech

10 mins

11:30 – 11:40
- E-sports Pavilion
Baraa Abdulla, TV Anchor - Bahrain TV

Panel discussion: Esports governance

50 mins

11:40 – 12:30
- E-sports Pavilion
- A look at current national federations
- Why we need government support
- Grassroot vs professional leagues
Baraa Abdulla, TV Anchor - Bahrain TV

Colin Webster, President - South Africa Mind Sports & International Esports Federation

Mohammad Albanna, Board member, UAE Esports Association & Team Captain, vSLash Esports

Saeed Sharaf, Chief Executive Officer, Esports Middle East - ESME & President, Syrian Esports Association

Presentation: Women and diversity in Esports

60 mins

12:30 – 13:30
- E-sports Pavilion
- What are the numbers
- What's being done to increase diversity
- Female-oriented brands that are investing
- Esports as a platform to promote Gender Equality education to a young audience
Fernando Pereira, President - Grow uP Esports