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• Esports Congress

• 28 Oct 2020

11:00

1. INTERNATIONAL KEYNOTE PRESENTATION
   20 mins
   11:00 – 11:20
   • Esports Congress

11:20

1. THE UAE AS A HUB FOR ESPORTS GROWTH IN THE REGION
   20 mins
   11:20 – 11:40
   • Esports Congress
   • Installing the right regulatory environment in the region
   • Collaboration between the state and private entertainment franchises
   • Providing legal counsel to build a strong esports ecosystem  

11:40

1. MENA AS A GLOBAL HUB FOR COMPETITIVE ESPORTS EVENTS
   20 mins
   11:40 – 12:00
   • Esports Congress
   • Future infrastructure support to attract sponsors and commercial partners
   • Hosting tournaments in the region and attracting the international community
   • How technology plays a role in supporting the gaming industry

12:00

1. ESPORTS GROWTH AND INFLUENCE ON BROADCASTING
   20 mins
   12:00 – 12:20
   • Esports Congress
   • From local game arcades to global mainstream
   • Situating esports within TV, sports broadcast, interactive media and digital games
   • Where does the money come from?
   • Business models in esports content production

12:20

1. LEGALITIES OF ESPORTS
   20 mins
   12:20 – 12:40
   • Esports Congress
   • Understanding the impact of intellectual property on esports
   • Governance and regulatory structures                    
   • Player contracts: drafting with specificity and defining all obligations

12:40

1. NETWORKING BREAK
   20 mins
   12:40 – 13:00
   • Esports Congress

13:00

1. BUILDING A SUCCESSFUL BRAND WHILE SCOUTING FOR ARAB TALENT
   15 mins
   13:00 – 13:15
   • Esports Congress

13:15

1. PROFESSIONALIZING ESPORT TEAMS & PLAYERS RECRUITMENT
   45 mins
   13:15 – 14:00
   • Esports Congress
   • Effective league operations and management
   • Best practices in player and talent management
   • How is team management different from managing a single player?

14:00

1. FINDING THE MONEY IN ESPORTS
   45 mins
   14:00 – 14:45
   • Esports Congress
   • Facts, figures, trends and analysis of esports (market opportunities and challenges)
   • How are brands engaging with Esports and Gaming?
   • Finding more substantive long-term e-sports revenue streams
   • Measuring ROI in Esports investment in (advertisers, teams, tournaments and brands)
   • Amplifying portability without diminishing quality or experience
   • Game changers in live immersive experiences in esports
   • Are games made to be esports ready or is this something the community dictates?
   • Establishing and retaining a thriving esports fan bases

14:45

1. NETWORKING BREAK
   15 mins
   14:45 – 15:00
   • Esports Congress

15:00

1. WOMEN IN ESPORTS: PLAYERS AND BUSINESS LEADERS
   45 mins
   15:00 – 15:45
   • Esports Congress

15:40

1. ESPORTS: THE OPPORTUNITY FOR NON-ENDEMIC BRANDS TO COME AND PLAY
   35 mins
   15:40 – 16:15
   • Esports Congress
   • Do the non-endemic advertising brands know about its Generation Z impact and standing
   • Building relationships with the key stakeholders (game developers/publishers/government/teams)
   • How endemic brands can embrace authenticity, be transparent to achieve relevancy to and  add value to league, gamers and fans
   • Social media and influencer marketing in esports

16:15

1. REAL LIFE BROADCASTING: ESPORTS CONTENT CREATION & PRODUCTION
   25 mins
   16:15 – 16:40
   • Esports Congress

16:40

1. END OF THE ESPORTS CONGRESS
   10 mins
   16:40 – 16:50
   • Esports Congress