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In-cooperation with


Esports Middle East

The Middle East’s Esports industry continues to grow with massive tournaments being held commanding the ears and eyes of government, non-endemic brands and audiences wanting a piece of the Esports, Digital and Mobile Gaming pie.

The pop-culturization of Esports has powered millions of dollars in investments with the Middle East and Africa (MEA), gaming revenues reaching US$4.8 billion in 2019 (an increase of 10.8 per cent year-on-year), estimated to reach $6 billion by 2021.

Globally, acceptance from the public for Esports has grown massively, since TV channels (prominently Sport1, Sky and ProSieben) have begun to broadcast eSports finals during primetime.

Launched at CABSAT 2019, the Esports Congress will once again provide Broadcasters, Advertising & Marketing Agencies, Premium Brands & Game Developers a tremendous opportunity to understand, learn and adapt these bite-sized formats

Join the leaders in Esports, Mobile and Digital Gaming, VR/AR tech development - it’s all happening at CABSAT 2020.


Register to Visit Learn More

Key themes for the 2020 programme

  • Government’s recognition of Esports  
  • Growing Esports viewership with non-endemic brands
  • Sponsorship and advertising linking tradition formats and Esports needs
  • Continuous attraction to Esports through new means of broadcasting
  • Publishers perception of the region’s Esports industry
  • Pro Esports players and influencers their perceptions and responsibilities
  • Monetisation in Esports and video games finding new revenue models

Esports Congress Speakers

View all Speakers

Esport Congress Programme

  1. 20 mins
    • Esports Congress
    • Installing the right regulatory environment in the region
    • Collaboration between the state and private entertainment franchises
    • Providing legal counsel to build a strong esports ecosystem  
  1. 20 mins
    • Esports Congress
    • Future infrastructure support to attract sponsors and commercial partners
    • Hosting tournaments in the region and attracting the international community
    • How technology plays a role in supporting the gaming industry
  1. 20 mins
    • Esports Congress
    • From local game arcades to global mainstream
    • Situating esports within TV, sports broadcast, interactive media and digital games
    • Where does the money come from?
    • Business models in esports content production
  1. 20 mins
    • Esports Congress
    • Understanding the impact of intellectual property on esports
    • Governance and regulatory structures                    
    • Player contracts: drafting with specificity and defining all obligations
    20 mins
    • Esports Congress
  1. 45 mins
    • Esports Congress
    • Effective league operations and management
    • Best practices in player and talent management
    • How is team management different from managing a single player?
  1. 45 mins
    • Esports Congress
    • Facts, figures, trends and analysis of esports (market opportunities and challenges)
    • How are brands engaging with Esports and Gaming?
    • Finding more substantive long-term e-sports revenue streams
    • Measuring ROI in Esports investment in (advertisers, teams, tournaments and brands)
    • Amplifying portability without diminishing quality or experience
    • Game changers in live immersive experiences in esports
    • Are games made to be esports ready or is this something the community dictates?
    • Establishing and retaining a thriving esports fan bases
    15 mins
    • Esports Congress
  1. 35 mins
    • Esports Congress
    • Do the non-endemic advertising brands know about its Generation Z impact and standing
    • Building relationships with the key stakeholders (game developers/publishers/government/teams)
    • How endemic brands can embrace authenticity, be transparent to achieve relevancy to and  add value to league, gamers and fans
    • Social media and influencer marketing in esports
  1. 10 mins
    • Esports Congress


  • CABSAT is such an important place to meet people in the region and see the latest technology from around the world.
    Paul Atkinson
    Product Specialist, Canon
  • The event brings together the entire satellite, entertainment and media community in Dubai annually & we will continue to be a part of the show in future.
    Richard Carden
    Senior VP of Sales & Marketing, SpeedCast
  • Each person in at Content Marketplace and in the global community has a passion around this ‘thing’… and this thing is a piece of great CONTENT
    Ashish Sheth
    Ex-Manger Enterprise Solutions, Netflix
  • Being at CABSAT is a great opportunity to meet new and existing customers and best way to showcase our latest features and products to the Middle East and Africa markets.
  • An extremely enlightening and informative experience where all the best practices and technologies of the industry are combined into one venue.
    Nile Radio Productions
  • This is my first time exhibiting at CABSAT and it has been the best show I have ever been to. We’ve attended many shows in Europe and US and this by far is the best of them. I encourage everyone to definitely come and attend the Event.
    Senad Galijasevic
    CEO, Senna Ltd.
  • A really cool event! As a director, I have to keep myself updated on new tech & innovations in our industry and that’s why decide to visit CABSAT every year. Very impressive event and I’m definitely coming back in 2020.
    Yaser Hussein
    MD, Media House
  • I’ve always had a positive experience at CABSAT! bought some fantastic audio/video equipments in 2019 and I’m looking forward to the next edition as I’m starting my own channel and would be especially looking to buy some new digital media, audio, video & transmission products.
    Shahnawaz Ameet
    Production Manager, Awaz Television Network
  • I attend CABSAT mainly to network, no other event in the region comes close to it in terms of the scale of networking and media innovation showcase.
    Muhammad Bilal Zafar
    Publisher, Jang Group
  • Quite a busy and buzzing event! Checked out some great film-making equipment and hope to see more of them next year. Can’t wait to be back in CABSAT 2020.
    Nouman Javaid
    CEO, Nouman Javaid Films
  • We were happy to see so many different visitors from around the world at the show. We generated a lot of leads and if we close one partnership it justifies our participation
    Jean-Michel Seigneur
    MD, Vectracom

Don't miss out

26 – 28 October 2020  |  Dubai World Trade Centre

Register to Visit Enquire to Exhibit

Content Congress Platinum Sponsor

  • gracenote-logo-989898-nielsen-2017


Registrations Sponsor

  • Arabsat


Supporting Partners

  • Dubai Studio City
  • Twofour54

Contentscape Strategic Partner


Esports Congress In-cooperation with

  • ESME

Imagescape In partnership with

  • AMT

CABSAT Live Partner

  • SmartDigitalLogo-white


Official Media Partners

  • BroadcastPro
  • SatellitePro

Supporting Associations

  • GVF
  • IABM
  • WTA
  • ASBU

Official Publication

  • Digital Studio

Official Airline Partner

  • Emirates

Official Publisher

  • ITP Customer Publishing


Official Courier Handler

  • DHL


Official Travel Partner

  • Alpha Destination Management


Organised By

  • DWTC