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In-cooperation with


Esports Middle East

The Middle East’s Esports industry continues to grow with massive tournaments being held commanding the ears and eyes of government, non-endemic brands and audiences wanting a piece of the Esports, Digital and Mobile Gaming pie.

The pop-culturization of Esports has powered millions of dollars in investments with the Middle East and Africa (MEA), gaming revenues reaching US$4.8 billion in 2019 (an increase of 10.8 per cent year-on-year), estimated to reach $6 billion by 2021.

Globally, acceptance from the public for Esports has grown massively, since TV channels (prominently Sport1, Sky and ProSieben) have begun to broadcast eSports finals during primetime.

Launched at CABSAT 2019, the Esports Congress will once again provide Broadcasters, Advertising & Marketing Agencies, Premium Brands & Game Developers a tremendous opportunity to understand, learn and adapt these bite-sized formats

Join the leaders in Esports, Mobile and Digital Gaming, VR/AR tech development - it’s all happening at CABSAT 2020.


Register to Visit Learn More

Key themes for the 2020 programme

  • Government’s recognition of Esports  
  • Growing Esports viewership with non-endemic brands
  • Sponsorship and advertising linking tradition formats and Esports needs
  • Continuous attraction to Esports through new means of broadcasting
  • Publishers perception of the region’s Esports industry
  • Pro Esports players and influencers their perceptions and responsibilities
  • Monetisation in Esports and video games finding new revenue models

Esports Congress Speakers

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Esport Congress Programme

  1. 20 mins
    • Esports Congress
  1. 20 mins
    • Esports Congress
    • Installing the right regulatory environment in the region
    • Collaboration between the state and private entertainment franchises
    • Providing legal counsel to build a strong esports ecosystem  
  1. 20 mins
    • Esports Congress
    • Future infrastructure support to attract sponsors and commercial partners
    • Hosting tournaments in the region and attracting the international community
    • How technology plays a role in supporting the gaming industry
  1. 20 mins
    • Esports Congress
    • From local game arcades to global mainstream
    • Situating esports within TV, sports broadcast, interactive media and digital games
    • Where does the money come from?
    • Business models in esports content production
  1. 20 mins
    • Esports Congress
    • Understanding the impact of intellectual property on esports
    • Governance and regulatory structures                    
    • Player contracts: drafting with specificity and defining all obligations
    20 mins
    • Esports Congress
  1. 15 mins
    • Esports Congress
  1. 45 mins
    • Esports Congress
    • Effective league operations and management
    • Best practices in player and talent management
    • How is team management different from managing a single player?
  1. 45 mins
    • Esports Congress
    • Facts, figures, trends and analysis of esports (market opportunities and challenges)
    • How are brands engaging with Esports and Gaming?
    • Finding more substantive long-term e-sports revenue streams
    • Measuring ROI in Esports investment in (advertisers, teams, tournaments and brands)
    • Amplifying portability without diminishing quality or experience
    • Game changers in live immersive experiences in esports
    • Are games made to be esports ready or is this something the community dictates?
    • Establishing and retaining a thriving esports fan bases
    15 mins
    • Esports Congress
  1. 45 mins
    • Esports Congress
  1. 35 mins
    • Esports Congress
    • Do the non-endemic advertising brands know about its Generation Z impact and standing
    • Building relationships with the key stakeholders (game developers/publishers/government/teams)
    • How endemic brands can embrace authenticity, be transparent to achieve relevancy to and  add value to league, gamers and fans
    • Social media and influencer marketing in esports
  1. 25 mins
    • Esports Congress
  1. 10 mins
    • Esports Congress

Don't miss out on live in-person edition in 2021

24 - 26 May 2021

Enquire to Exhibit

Strategic Partner

  • Dubai Studio City

Content Congress Platinum Sponsor

  • gracenote-logo-989898-nielsen-2017


Supporting Associations

  • GVF
  • IABM
  • WTA
  • ASBU

Supporting Partner

  • Twofour54


Official Media Partners

  • BroadcastPro
  • SatellitePro

Official Publication

  • Digital Studio

Ecosystem Partner

  • in5

Official Publisher

  • ITP Customer Publishing


Official Courier Handler

  • DHL


Organised By

  • DWTC