After graduating from faculty of physics in Moscow State University was inspired by multidimensional cable cameras. Unfortunately, at that moment the technology of this equipment was too complicated and dramatically overpriced to bring it to Russia. Starting from 2012, 3 Years were spent to form a team and develop own cable camera motion system. User-friendly interface and plug-n-play approach were the core basses of development. In 2017 company entered international market starting from Europe. In 2020 products of JoyMechanix are in operation Worldwide from Mexico to China. The nearest goals – development of absolutely new types of cable cameras and changing the market of broadcast equipment by making multidimensional cable cameras as widely used as telescopic cranes.