A natural leader, with an unwavering commitment to success and a focus on delivering value to customers and management. Offer a rare ability to understand and balance business and technology synergy, delving into the details of projects while maintaining a highly strategic, big-picture perspective. Joe’s career began as a marketer with some of the region’s largest multi-national agencies. With over 17 years of experience, he’s worked with Nokia, Visa, Emirates and British American Tobacco. He is a regular Technology Pundit for both the Al Arabiya and Sky News.