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Johannes Larcher

Johannes Larcher

Managing Director, Shahid

A dual citizen of Austria and the United States of America, Johannes Larcher is an accomplished and versatile internet and digital media executive whose track-record spans a wide range of industry sectors, functional roles, and company types. Johannes has successfully managed P&Ls from first revenue to over $300m in both B2B and B2C environments.

During his tenure at Hulu (2009-2013) – the premium video service owned by Disney, Fox, and NBC – where Larcher served as SVP International, Larcher was responsible for all of Hulu’s activities outside the United States. Most notably, he launched and ran Hulu Japan, the country’s highly acclaimed online video market leader that has accumulated over 1.5 million paid subscribers. He oversaw all aspects of Hulu Japan’s business including content licensing, customer acquisition, OEM/Telco distribution and product/technology. Larcher was also responsible for Hulu’s business development and partnership efforts in markets including Canada, the UK, Australia, Turkey, and India.

Since leaving Hulu, Larcher has served as a strategic advisor and interim CEO for major broadcasters, studios and private equity firms, for which he evaluated and launched various OTT Video services in Europe, the US, and Asia. Immediately prior to joining MBC Group, he served as CEO and co-founder of SubVRsive, an Emmy-nominated VR and AR Content Production start-up funded by WPP. Through this venture, Larcher worked closely with global brands, including: Ford, Google, Showtime, and Walmart to create immersive brand experiences through 360 Video and interactive VR and AR applications.

Claim to fame

Digital media entertainment key figure, spearheading the #1 VOD platform in MENA


  • CABSAT is such an important place to meet people in the region and see the latest technology from around the world.
    Paul Atkinson
    Product Specialist, Canon
  • The event brings together the entire satellite, entertainment and media community in Dubai annually & we will continue to be a part of the show in future.
    Richard Carden
    Senior VP of Sales & Marketing, SpeedCast
  • Each person in at Content Marketplace and in the global community has a passion around this ‘thing’… and this thing is a piece of great CONTENT
    Ashish Sheth
    Ex-Manger Enterprise Solutions, Netflix
  • Being at CABSAT is a great opportunity to meet new and existing customers and best way to showcase our latest features and products to the Middle East and Africa markets.
  • An extremely enlightening and informative experience where all the best practices and technologies of the industry are combined into one venue.
    Nile Radio Productions
  • This is my first time exhibiting at CABSAT and it has been the best show I have ever been to. We’ve attended many shows in Europe and US and this by far is the best of them. I encourage everyone to definitely come and attend the Event.
    Senad Galijasevic
    CEO, Senna Ltd.
  • A really cool event! As a director, I have to keep myself updated on new tech & innovations in our industry and that’s why decide to visit CABSAT every year. Very impressive event and I’m definitely coming back in 2020.
    Yaser Hussein
    MD, Media House
  • I’ve always had a positive experience at CABSAT! bought some fantastic audio/video equipments in 2019 and I’m looking forward to the next edition as I’m starting my own channel and would be especially looking to buy some new digital media, audio, video & transmission products.
    Shahnawaz Ameet
    Production Manager, Awaz Television Network
  • I attend CABSAT mainly to network, no other event in the region comes close to it in terms of the scale of networking and media innovation showcase.
    Muhammad Bilal Zafar
    Publisher, Jang Group
  • Quite a busy and buzzing event! Checked out some great film-making equipment and hope to see more of them next year. Can’t wait to be back in CABSAT 2020.
    Nouman Javaid
    CEO, Nouman Javaid Films
  • We were happy to see so many different visitors from around the world at the show. We generated a lot of leads and if we close one partnership it justifies our participation
    Jean-Michel Seigneur
    MD, Vectracom

Don't miss out

31 March – 2 April 2020  |  Dubai World Trade Centre

Register to Visit Enquire to Exhibit

Content Congress Platinum Sponsor

  • gracenote-logo-989898-nielsen-2017


Registrations Sponsor

  • Arabsat


Supporting Partners

  • Dubai Studio City
  • Twofour54

Contentscape Strategic Partner

  • mena.tv

Esports Congress In-cooperation with

  • ESME

CABSAT Live Partner

  • SmartDigitalLogo-white


Official Media Partners

  • BroadcastPro
  • SatellitePro

Supporting Associations

  • GVF
  • IABM
  • WTA

Official Publication

  • Digital Studio

Official Airline Partner

  • Emirates

Official Publisher

  • ITP Customer Publishing


Official Courier Handler

  • DHL


Official Travel Partner

  • Alpha Destination Management


Organised By

  • DWTC