A dual citizen of Austria and the United States of America, Johannes Larcher is an accomplished and versatile internet and digital media executive whose track-record spans a wide range of industry sectors, functional roles, and company types. Johannes has successfully managed P&Ls from first revenue to over $300m in both B2B and B2C environments.
During his tenure at Hulu (2009-2013) – the premium video service owned by Disney, Fox, and NBC – where Larcher served as SVP International, Larcher was responsible for all of Hulu’s activities outside the United States. Most notably, he launched and ran Hulu Japan, the country’s highly acclaimed online video market leader that has accumulated over 1.5 million paid subscribers. He oversaw all aspects of Hulu Japan’s business including content licensing, customer acquisition, OEM/Telco distribution and product/technology. Larcher was also responsible for Hulu’s business development and partnership efforts in markets including Canada, the UK, Australia, Turkey, and India.
Since leaving Hulu, Larcher has served as a strategic advisor and interim CEO for major broadcasters, studios and private equity firms, for which he evaluated and launched various OTT Video services in Europe, the US, and Asia. Immediately prior to joining MBC Group, he served as CEO and co-founder of SubVRsive, an Emmy-nominated VR and AR Content Production start-up funded by WPP. Through this venture, Larcher worked closely with global brands, including: Ford, Google, Showtime, and Walmart to create immersive brand experiences through 360 Video and interactive VR and AR applications.