Zahra Zayat is the SVP leading OSN’s strategy on Digital, OTT (currently named as WAVO) and Telco. Before that, Zahra was VP and Head of Middle East and North Africa for YuppTV. Under her leadership, YuppTV has launched in the MENA and has grown to become one of the largest OTT platforms serving South Asians in the region.
Zahra is an experienced media executive with expertise in OTT, e-commerce, digital transformation, telco partnerships, market entry strategies, technology and Analytics. She is passionate about re-inventing the future of TV and revolutionizing the way TV is viewed across the MENA region. Being awarded “Woman Media Executive of the Year” by BroadcastPro, Zahra is also committed to improving gender diversity and inclusion policies by creating growth opportunities for qualified women in the industry. Prior to joining YuppTV, Zahra has held senior leadership roles at OSN and Deloitte.