A star that never fades. You only have to tune into Gogglebox to understand the enduring presence of a TV in every sitting room. TV viewing in MEASA continues on an every upward trajectory with the high-growth markets of Africa readily adopting cable & satellite broadcasing and Middle Eastern consumers still head-over-heels in love with their TV packages. But beware the meteor that’s heading in our direction with that sneaky YouTube and social media sucking away eyeballs, not to mention the pirates getting in on the action.
So can the industry sidestep catastrophe? Surely it can - high quality content and diversified revenue models are proving to be the key and this year’s CABSAT gives you the strategies, the tools and the technical insight to keep things fresh and the star shining brightly for the next generation.